Scheels has launched an exclusive Sig Sauer apparel range at its 24 Scheels locations across the U.S. and online.
Featuring t-shirts, hoodies, and snapback hats, the seasonal SIG-branded apparel showcases the “brand’s iconic looks,” including the American flag and military themes, to duck camo and classic imagery of Sig Sauer firearms.
“At Scheels, we take pride in offering our customers the highest quality gear from the brands they know and trust,” said Bryor Holmes, Scheels. “Partnering with Sig Sauer to launch this exclusive apparel line allows us to bring firearm enthusiasts premium, custom-designed apparel that reflects their passion and heritage. We’re excited to see the response as we launch the collection in our stores.”
“We’re always looking for new ways to bring our brand to life for our customers and the responsible shooting community, and this collab is a strategic way for us to reach new audiences with exclusive new designs,” said Jack Barnes, EVP Commercial Sales at Sig Sauer. “Our new apparel line with Scheels is the result of our strong partnership and showcases the SIG tradition of serving the U.S. military, law enforcement, and the broader community.”
With a 250-year history, Sig Sauer manufactures the official sidearm for all branches of the U.S. military and produces the U.S. Army’s Next Generation Squad Weapon Program’s weapons and ammunition.
Image courtesy Sig Sauer
