37.5, the fabric specialist, unveiled a list of winning athletes around the globe who wore apparel fueled by 37.5 technology.
By enabling a body to more efficiently maintain its ideal core temperature, our breathable, waterproof laminates dry up to five times faster than competitive products, empowering a body to perform better, for a longer period of time, said Scott Branscum, EVP. As races in varying climates such as these require unique apparel, we are thrilled to see such prominent athletes benefiting from products with 37.5 technology, which are designed to enhance their athletic ability and provide a competitive edge.
To follow is a list of some of the most high intensity competitions and tournaments, where winners had one thing in common: all were armed with apparel infused with 37.5 technology.
The North Face Ultra Trail du Mount Blanc-One of the worlds most daunting endurance races, this complete tour of the Mont Blanc Massif takes runners through three countries. Frenchman Francios DHaene won and set a new race record in his Salomon S-LAB Exo Tank powered by 37.5 technology.
The 27th Red Bull Dolomitenmann More than 45,000 gathered to watch what is considered the worlds toughest relay race of mountain running, paragliding, wildwater kayaking and mountain biking. Team adidas Outdoor won the tightly contested race and could be seen in the winners circle in their Terrex Gear powered by 37.5 Technology.
ÖTILLÖ In this high intensity race, teams of two compete from Sandhamn to Utö in the Stockholm archipelago, running 65 km and swimming 10 km. Four of the top 10 winning teams were wearing Gococo socks powered by 37.5 technology:
Bibben Nordblom, Charlotta Nilsson: 1st place womens
Eva Fridman, Maria Frånlund: 4th place womens
Mattias Frithiof, Mikaela Waller: 5th place mixed
Kalle Torlén, Rickard Ohlsson: 9th place mens
Freeride World Tour 2014 Top international snowboarders around the world battled through World Qualifiers to make it to the Freeride World Championship at Chamonix. Riding in Ripcurl gear powered by 37.5 technology, Emilien Badoux was crowned World Champion after taking three podiums at five events, including the win at Chamonix.
2014 Major League Lacrosse Championship – The Denver Outlaws finished a strong season as Major League champions, outfitted in the new Maverik M3 glove powered by 37.5 technology.
37.5 technology was created by Cocona Inc., a leader in active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. The Company is headquartered in Boulder, CO. Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.
