Nobull has signed on as the official training shoe of the National Hockey League (NHL), effective immediately.
The new partnership will see Nobull receive exclusive marketing rights and designations that connect the brand with the NHL and its fan base through the League’s marketing, digital and social media channels. The two organizations will also collaborate on original content across the NHL and Nobull platforms.
As part of the partnership, Nobull will also provide training footwear to players, coaches and staff for all 32 NHL clubs.
Nobull will attend the NHL Winter Classic and NHL Stadium Series with on-site activations, in-arena and in-stadium signage, for sports fans.
“Hockey is one of the most demanding sports in the world; it takes grit, resilience and an unwavering will to compete. That’s why Nobull and the NHL are a perfect partnership,” said Mike Repole, owner of Nobull. “The Nobull mentality is built on being stronger every day, both mentally and physically, and that is what it means to be a hockey player.”
“We are proud to welcome Nobull to the NHL family through a partnership rooted in shared values and a relentless pursuit of excellence,” said Jason Jazayeri, NHL group vice president, business development. “Together, we look forward to creating impactful content and experiences that bring this mindset to life for our fans.”
Nobull will also receive prominent national U.S. broadcast exposure on ESPN and TNT through digitally enhanced dashboards during the Stanley Cup Playoffs and Stanley Cup Final games.
Images courtesy NHL/Nobull
