2nd Adventure Group, parent company to Brownells, Crow Wholesale and AR15.com, has appointed Rob Bradley as VP of Finance.
Bradley reportedly brings nearly three decades of financial leadership to the role. He spent 28 years with Pella Corporation, where he reportedly helped guide the company through expansion and operational transformation. His background also includes public accounting experience with KPMG and earlier service in the United States Air Force.
At 2nd Adventure Group, Bradley leads consolidated reporting, forecasting, strategic planning, and treasury operations for all business units. He aligns financial discipline with the company’s long-term strategy to ensure global growth and resilience.
“Rob’s combination of big-business expertise and Midwest practicality is exactly what we need as we scale,” said Pete Brownell, CEO, 2nd Adventure Group. “As our companies expand their worldwide reach in manufacturing, distribution, and social-media engagement, Rob’s experience turning complex financial data into clear business direction will help guide our next phase of growth.”
Bradley earned a B.A. in Accounting from the University of Northern Iowa and has completed executive leadership programs at Northwestern University’s Kellogg School of Management and Columbia Business School.
Images courtesy 2nd Adventure Group
