Ugg Australia launched its first-ever global brand marketing campaign titled “This Is Ugg.” for the fall 2014 season. As a part of the initiative, Ugg for Men will launch a series of three spots throughout the season featuring brand ambassador
Year: 2014
Ogio Appoints Distributor for IBD Channel
Ogio International appointed Hawley USA as distributor for its Endurance Collection of sports bags to the independent bicycle dealer channel…
Nautica Renews Sponsorship With PGA Tour Player Cameron Tringale
The Nautica brand, a division of VF Sportswear Inc., will be extending its marketing partnership with PGA Tour player Cameron Tringale for an additional two years…
Original S.W.A.T Acquires Tactical Holdings
Original Footwear, a unit of Original S.W.A.T., has purchased the majority of the assets of Tactical Holdings, the parent of Wellco and Altama…
CRKBA Chief Says Billionaires Trying to Buy Freedom
According to the Alan Gottlieb, chairman of the non-profit 650,000 member Citizens Committee for the Right to Keep and Bear Arms (CRKBA) Michael Bloomberg's “Everytown for Gun Safety” lobbying organization has donated another $1 million to the Initia
Walther Arms Selects New Sales Rep Agency
Walther Arms has selected a new sales rep agency for 8 eight Northern states…
Mec-Gar Selects Epicosity for Marketing
Firearm magazine manufacturer Mec-Gar USA has announced hiring a new creative and strategic partnership with outdoor marketing and advertising agency, Epicosity…
Liberty Safe Acquires 9g Products
Liberty Safe and Security Products has acquired 9g Products, a U.S. manufacturer of patented Biometric handgun vaults, marking the first investment by Compass Diversified Holdings Inc.'s Branded Products segment since the publicly traded investment c
Plano Synergy Hires Marketing/Pro Staff Coordinator
Plano Synergy has announced the hiring of Justina Whalen as marketing and pro staff coordinator…
Nike Extends Contract with University of Portland
The University of Portland has agreed on an eight-year extension with Nike to be the university's athletic footwear and athletic apparel supplier through the 2021-22 school year…
Dick’s SG to Open in Livonia, MI
Dick's Sporting Goods will hold a grand reopening celebration for its relocated store at Livonia Commons (13501 Middlebelt Road) in Livonia, MI…
Billabong Names Two Key Sourcing Executives
Billabong COO Jeff Streader announced two key appointments on his global team. Randy Mikko Royce has been appointed to the role of Vice President, Global Supply Chain and Kitty Ho has been appointed as Vice President, Global sourcing for the Billabong Gro
Fanatics Partners with JC Penney on Online Fan Shop
JC Penney announced the launch of an all-new Sports Fan Shop experience on JCPenney.com that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise…
Under Armour Inks Deal with Gisele Bundchen
Under Armour signed supermodel, Gisele Bundchen, to an endorsement deal. Bundchen is the wife of New England quarterback, Tom Brady, who UA signed in 2010…
Under Armour Signs Model Gisele Bündchen as Spokeswoman
Under Armour has signed German super model Gisele Bündchen to a roster of spokeswoman for its largest ever global marketing campaign aimed at women…
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