The 2013 Outdoor Industry Awards finalists for this year's best marketing and communications programs have been selected. An assembly of outdoor specialty retailers is now voting to determine the official winners in each category. The awards will be presented at the Outdoor Retailer Winter Market Show in Salt Lake City, UT Jan. 22-25.
And the nominees are…
Best Consumer Print Campaign: Marmot – Corporate, Mammut – Alpine Performance Collection Launch, Coghlan’s – Outdoor Accessories
Best Trade Print Campaign: Gramicci – Winter Wonder Underlayer Launch, Freewaters – Corporate, Led Lenser – SEO Series Headlamps Hello There
Best PR Campaign: The North Face – Thermoball, Polartec – Alpha Insulation, Smith Optics – ChromaPop lens
Best Digital Campaign: Patagonia Black Friday, Smartwool – Socktober, Chaco – Tan Photo Contest
Best Cause Campaign: Camelbak – Ditch Disposable, ExOfficio – 15-year partnership with World Concern, Tubbs Snowshoes – Romp to Stomp Out Breast Cancer Anniversary
Best In-Store Display: Chaco – Corporate, Gramicci – Winter Wonder Underlayer, The North Face – Thermoball
Best Product Packaging: Brunton – Pocket Transits, Implus – Sof Sole, Smith Optics – ChromaPop
To view images and descriptions of each nominated campaign visit odrmag.com/awards
The awards give recognition to those companies that excel in the design and implementation of innovative marketing and communications programs. Every year, outdoor industry companies submit their best achievements that belong to each award category. From this pool, the Outdoor USA editorial team votes to establish nominees. Outdoor specialty retailers then vote to determine the winners.