Johnson Outdoors Inc. announced all-time high revenue and earnings for fiscal 2017. Strong on-going marketplace momentum of new products in the company’s core fishing, diving and camp cook brands drove a 13 percent increase in sales as operating profit grew 99 percent and net income rose 160 percent year-over-year. Significantly higher sales in Fishing and profitable growth in Diving led to improved fourth quarter performance.

FISCAL 2017 HIGHLIGHTS

  • New products success
  • Diving rebounds to profitable growth
  • Digital strategy implementation on-track
  • Strong, debt-free balance sheet
  • Increased quarterly dividend to shareholders 11.1 percent

“Johnson Outdoors had an exceptional year, driven by unprecedented growth across our flagship Minn Kota and Humminbird fishing brands as demand for the new Ultrex electric cable steer trolling motor, Helix® Series fishfinders and new-to-world MEGA Imaging sonar technology remained very strong throughout the year. We also benefitted from our work to revitalize innovation in SCUBAPRO with successful introductions of the new Hydros™ buoyancy compensator and G2 dive computer. Conversely, challenging market conditions constrained growth in Watercraft Recreation and Camping brands this year. Looking ahead to next year, we expect a slower pace of growth in our fishing business and topline growth overall,” said Helen Johnson-Leipold, chairman and chief executive officer.

“Outstanding new product successes this year underscore the critical importance of our consumer-centric transformation to long-term growth. Richer consumer insights are the catalysts behind our winning innovation, and going forward will be the genesis of targeted, cutting-edge marketing. These insights also play a pivotal role in the transformation of our overall digital landscape which is now underway. With more and more consumers beginning their outdoor experience online, it is imperative we make their shopping and purchasing experience the best it can be.”

“Ultimately, we view success as the evolution of our company into four thriving businesses with a portfolio of market-winning brands delivering consistent, sustained growth and profitability. To that end, continued advances against our strategic priorities are necessary. Progress will require more work, more time and increased investment, particularly in digital transformation and global systems infrastructure, to take us to that next, higher level of success,” concluded Johnson-Leipold.

Fiscal Year Results

Total company net sales surged 13 percent to $490.6 million versus $433.7 million in the previous fiscal year. New products across the company’s Minn Kota, Humminbird, SCUBAPRO and Jetboil brands more than offset lower revenue in Watercraft Recreation and Camping. Key factors in year-over-year comparisons were:

  • Outstanding new products powered double-digit sales growth in Minn Kota and Humminbird brands in all key categories, channels and markets.
  • Award-winning innovation in core life-support categories spurred an 11 percent increase in SCUBAPRO brand revenue.
    Increased sales in Jetboil were masked by the impact of retailer restructurings on camping tents during the year.
  • Continued growth in the innovative Old Town Predator™ series of fishing boats was tempered by an overall sluggish kayak market.
  • Operating profit climbed 99 percent to $45.6 million versus $22.9 million in the prior fiscal year due to significantly higher sales volume and gross margin percentage improvement in every business unit. Higher volume-related expenses, marketing expenditures, warranty reserves and incentive compensation largely accounted for the year-over-year increase in operating expenses.

Net income for the fiscal year expanded to $35.2 million, or $3.51 per diluted share, a 160 percent improvement compared to net income of $13.5 million, or $1.34 per diluted share, last fiscal year. The company’s effective tax rate was 27 percent, versus 43 percent in the prior year, reflecting utilization of tax credits created by the repatriation of approximately $21.9 million cash from overseas during the company’s 2017 first fiscal quarter.

Fourth Quarter Results

Due to the seasonality of the warm-weather outdoor recreational equipment industry, the company’s fourth quarter results reflect the industry-wide slowing of sales and production. Total company sales in the quarter were $91.8 million, a 22 percent increase over the prior year quarter, due to continued strong new product demand in Fishing and Diving which more than offset lower sales in other units. Operating expenses are higher than last year’s quarter due to higher revenue and increases in: restructuring costs in Diving; compensation expenses; health-care costs; and, warranty expense. Year-over-year operating loss narrowed to ($0.1 million) versus an operating loss of ($4.9 million) in the prior year quarter due to higher sales volume and strong margins. Net income of $0.6 million, or $0.06 per diluted share, compared favorably to a net loss of ($2.1 million), or ($0.21) in last year’s fourth quarter.

Other Financial Information

The company reported cash and short-term investments of $110.4 million as of September 29, 2017, a $23.1 million increase above the prior year, with no debt on its balance sheet. Depreciation and amortization was $13.1 million year-to-date, compared to $11.8 million in the prior year. Capital spending totaled $11.6 million in fiscal 2017 compared with last year’s $11.7 million.

“Across the board, price-to-value innovation and increased efficiencies have expanded gross margins and driven enhanced bottom-line performance with all businesses generating cash this year. Next year in addition to anticipated slower revenue growth, we expect operating profit margin to decrease slightly due to increased digital spending and the effective tax rate to return to a more normal level. Additionally, we expect meaningful increases in capital spending driven by our strategic initiatives,” said David W. Johnson, vice president and chief financial officer. “Importantly, the balance sheet is strong and our healthy cash position enables us to continue to invest in future growth strategies and strategic plan priorities while continuing to pay cash dividends to our investors. The terms of our new five-year Revolving Credit Agreement give us further flexibility to invest in growth while supporting the ongoing needs of our business.”

Johnson Outdoors’ brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems; and, Eureka! camping and hiking equipment.

Photo courtesy of SCUBAPRO