110% Play Harder, a maker of compression and ice gear, introduced its elite triathlon team, Team 110 TRI HRDR (ONE-TEN TRI HARDER).

Dirk Bockel, a professional triathlete, was the keynote speaker at the event held at Trek Bicycles of Jacksonville, FL in conjunction with the Hammerhead Triathlon Club meeting on Wednesday, March 2, 2011.

Bockel finished 8th at the 2010 Hawaii Ironman World Championships, 2nd at Ironman Florida 2010 and was the Ironman Florida 70.3 Champion in 2009. Dirk answered questions about his training and how important recovery is to his regimen.

“We could not be more excited to share our passion for triathlon with the local Jacksonville community. We are partnering with influential sponsors and athletes who strive for the extra 10% in all they do, and we can't wait to see the great results associated with this dynamic team,” said David Green, CEO of 110% Play Harder.

110 TRI HRDR will make its race debut at the St. Anthony's Triathlon on May 1, 2011 in St. Petersburg, Florida.

The elite team is composed of the following 15 stellar triathletes: Sean Crichton, Billy Hart, Drew Heidemann, Tony Maniatis, Kerry Mowlam, Kevin Neal, Don Packard, Steve Petitt, Eric Lashway, JC Pinto, Marni Sumbal, Rachel Stanley, Libby Bergman, Katrine Strickland and Skye Johnson.

In conjunction with 110%, the team is sponsored by Jacksonville Running Company, Velocity Multisport Coaching, Trek Bicycles Store of Jacksonville, Jacksonville Running Co., Native Sun and Montoya Benefits Group.