Despite tough economic times, the group 1% for the Planet continues to grow. Member companies of the organization pledge to donate at least 1% of their revenues to non-profit organizations focused on sustainability. “One percent of sales is an extraordinary commitment, and that’s the point”, said CEO Terry Kellogg. “Companies that share this commitment clearly separate themselves from the pack, making it easy for consumers to recognize and support them”.


Since 2007, new member companies have been signing up at a rate of more than one per day. As global financial markets collapsed last October, more companies joined than in any other month of 2008. “Our rate of growth, even in the face of economic calamity, is phenomenal” said Kellogg. “It’s a clear indication to me that consumers and companies alike are seeking a better kind of capitalism”.


Today, 1% membership includes stalwarts of socially responsible businesses like Patagonia, Clif Bar and New Belgium Brewing, well-known artists like Jackson Browne, Jack Johnson, and Josh Ritter, fashion icons Barneys NY and Loomstate, and hundreds of small companies in 37 countries. A number of large companies also participate at the brand level including, Sony, Diageo, Barneys NY, Volcom, and Billabong.


Despite the downturn, several member companies had their best year ever in 2008. One reason for their relative success according to Kellogg is the value of sustainability: “Many members have strong values-oriented brands in a marketplace that increasingly rewards responsible businesses. Participation in 1% is a great way to signal that commitment.” Since overall performance of member companies remains strong, so too does charitable giving from the 1% network. To date it has channeled an estimated $42 million in critically needed funds to more than 1,600 non-profits around the world.