On the heals of Outdoor Retailer Summer Market 2015, when attendees are excited about new gear, Bergans of Norway announced its partnership with Outdoor Prolink to manage its pro purchase program for the North American market.
 
“Outdoor professionals are a core part of our brand,” said Keith Patterson, Bergans USA VP of sales and marketing. “They are key influencers and provide real-world feedback we can use in our product development.”

Outdoor Prolink has an extensive membership of outdoor professionals, instructors and guides, matching qualified professionals with leading outdoor gear manufacturers, offering a wide variety of products at discounted pro pricing. Currently, Outdoor Prolink offers 90 brands to more than 60,000 vetted pros on their site outdoorprolink.com. For more information about Outdoor Prolink contact Gareth Richards at Gareth@outdoorprolink.com.

To ensure Outdoor Prolink users are legitimate, the company's membership team evaluates every application by-hand. Only working outdoor professionals who provide proof of current employment or industry association certifications are granted membership.
 
As a 108-year-old company, and having opened a wholly owned subsidiary in Longmont, CO, in 2012, Bergans is relatively new to the North American market. However, its outdoor clothing and packs have won “Gear of the Year” and “Editors' Choice” awards, helping expose the brand to new consumers.

Bergans offers a broad range of backpacks, tents, foldable canoes, and technical and lifestyle outdoor and ski clothing.
 
“Our partnership with Outdoor Prolink exposes Bergans to an amazing group of vetted guides, instructors and outdoor pros, insuring the right users are getting the right access to the brand,” said Patterson.